I have always been intrigued by Brands. Even from a very early age I would try and figure out who brands were trying to talk to. I enjoyed walking through Times Square and seeing the biggest brands in the world attempting to pound their chest and one-up each other. Thinking to myself is bigger and louder always better?
Today, more mediums exist than ever before to create touch points with consumers. And yet, so many brands miss the boat. Why is that? This question is what I plan to explore on this blog. I guarantee no silver bullet or magic formula, just my thoughts and perhaps some educating along the way.
Every brand is different. And every day that brand has a new opportunity to gain or lose a consumer or market share. Whether your budget is $5 Million or $5K, there will always be a better way to spend your money. I believe this process starts with a plan and a strategy. It is critical to understanding who your current and future audience is and where they play.
With the success of social media and digital strategies there is an opportunity for every business to succeed. Before you can succeed, you first have to know the questions to ask about your brand.
I have had the pleasure to work with wonderful brands and the misfortune of working with troubled and flawed ones. In my opinion the difference was rarely the product or the service but yet the commitment to never stop working for your brand. A brand is like a plant, if you don’t give it the attention it deserves it will die. Give your brand love and attention and it will thrive.
I have always enjoyed educating businesses on brands, that is just one of the services I provide at Brand Education Services. Because of my client background I place an emphasis on helping restaurants and the food service industry in particular. I consult brands on strategy and development of new and existing brands. This allows me the opportunity to combine two pleasure in my professional life – Working with Brands and Helping Businesses Grow.
I look forward to exploring and sharing thoughts about brands with you. If you are a restaurant that is in need of consulting, drop me a line and let’s talk.
Which brands do you think do things right? Is it a specific medium, or do good brands just get “it”? I’d love to hear your thoughts.