We all know the old adage about first impressions; however, today the stakes are higher than ever before. Due to the popularity of the web and social media, coupled with people sharing more liberally their opinions, a first impression of a brand can quickly become the only impression of a brand. And, the difference today is that a shared impression can potentially stick with a brand forever. Read More…
August 2012 – BrandEd – A conversation about restaurant branding.
The Millennial Generation is Made Up of 86 Million AmericansThe Millennial Generation is Made Up of 86 Million Americans
When is the right time to consider targeting a new audience? Sometimes we get so focused on our target audience that we lose focus of our emerging audience. Do you
May 2012 – BrandEd – A conversation about restaurant branding.May 2012 – BrandEd – A conversation about restaurant branding.
Like most people who attended the National Restaurant Association Show 2012 in Chicago at McCormick Place, I am still getting my hands around all the wonderful content that was shared.