August 2012 – BrandEd – A conversation about restaurant branding.

We all know the old adage about first impressions; however, today the stakes are higher than ever before. Due to the popularity of the web and social media, coupled with people sharing more liberally their opinions, a first impression of a brand can quickly become the only impression of a brand. And, the difference today is that a shared impression can potentially stick with a brand forever. Read More…

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