August 2013 – BrandEd – A conversation about restaurant branding.

It is recommended to understand the WHY before proceeding with the HOW. It is no different when using Content Marketing as a strategy for your restaurant. Content Marketing is Brand Marketing. Content Marketing is the practice of creating and sharing relevant content to help support a brand’s message. Content Marketing is the here and now for restaurant brands.

Why Invest in Content Marketing?

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A marketing goal for all brands should be to control their own media. All brands now have the ability to own their media distribution through controlled media. With the continued emphasis on relationship marketing, two-way conversations and brand advocates, brands need to consider themselves as publishers of content. As a publisher you need to make sure you are in control of how you share your content.

This is Not An Attack On Paid Media

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