BrandEd

Running a business is hard; marketing a business isn’t much easier. Sometimes you have to make choices, and by letting loyalty be one of your faults it is one of those good mistakes you should make. If you are in the customer service business like a restaurant or retailer, could too much customer loyalty ever be a bad thing? Loyalty is built on trust. Once that trust is established a longterm relationship can be built similar to the bond between a dog and his owner. Read More…

No matter the brand or the product, all marketers are fighting for eyeballs. So I ask you, how mobile is your marketing? Restaurant brands just like everyone else needs to be visible, they need to be present whenever AND wherever their target audience and customers are. It is hard enough to communicate a message so you might as well hedge your bet by marketing where your audience is hanging out.

Are you aware that 271 million adults own a mobile device of some sort, of which 91% of adult Americans have their phone within arms reach? It is for this reason that restaurant brands should consider being active in mobile marketing.
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Has a more educated and informed costumer translated into managed expectations? Or are customer expectations just being managed better by brands? We are in the information age, consumers know more about your restaurant brand, product or service before they even contemplate making a purchase decision.

The power of the internet offers both brands and the consumer advantages. By utilizing a Content Marketing strategy brands can share information about their product, service and their experience. When this is executed correctly, customers are more knowledgable and prepared thus limiting the number of poor customer experiences. Read More…

It is recommended to understand the WHY before proceeding with the HOW. It is no different when using Content Marketing as a strategy for your restaurant. Content Marketing is Brand Marketing. Content Marketing is the practice of creating and sharing relevant content to help support a brand’s message. Content Marketing is the here and now for restaurant brands.

Why Invest in Content Marketing?

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A marketing goal for all brands should be to control their own media. All brands now have the ability to own their media distribution through controlled media. With the continued emphasis on relationship marketing, two-way conversations and brand advocates, brands need to consider themselves as publishers of content. As a publisher you need to make sure you are in control of how you share your content.

This is Not An Attack On Paid Media

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Ever ask yourself, what should I blog about? Here’s the simple answer, find a topic that you have passion for. Or blog with a purpose in mind. You might think, it can’t be that simple. It can be that simple, blogging isn’t easy however it can be made easier when you are writing with passion, or with a purpose in mind.

Recently I was asked along with a collection of SteamFeed authors (Phil Gerbyshak, Kimberly Reynolds, Sarah Arrow, Debbie Laskey, Gettysburg Gerry, and Jessica Ann) to share our thoughts and tips on how to get started blogging.

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Why is it important to remind customers to get Social with Your Brand? Because Social Media is touch-point, top-of-mind awareness marketing at the lowest cost for your brand.

A brand’s goal should be to build a long-term relationship with your customers. Social Media may just do this better than any other medium, why? Because unlike other mediums, socia media allows your customers (your consumer) to not only learn about your brand but to also interact. Isn’t it easier to build a relationship with someone or something when you have a two-way conversation? Social media not only allows that to happen but your brand also gets to enjoy the added value of having your customers become brand advocates, brand ambassadors and influencers.

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Consumers want to feel important, and your content should be created to make them feel special. Specific and targeted content equals being relevant. Social media has made it possible for brands of all sizes to build meaningful, one-on-one relationships with customers.

Social Media and Content Publishing is not just another broadcast medium, if that is how you are using it then you are missing the point. Big time.

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Smart brands are willing to evolve. Today, marketing requires ears perhaps more than anything else. Restaurant brands are learning to listen to their customers in order to better serve their needs. We all want happy, satisfied customers right?

What is the definition of insanity? That’s right trying the same actions and expecting different results. So then why do so many restaurants fight changing their marketing practices, menus, or pricing?

In order to evolve, something has to change. We are in the middle of a cultural shift where the power has shifted to the consumer. This is a very difficult concept for some brands to deal with. If you are in a customer service oriented business like the restaurant industry you don’t have a choice but to evolve. Read More…

As marketing continues to evolve some older practices still work, one of those is a S.W.O.T. Analysis. This time lets conduct one for your digital brand.

First off, what exactly is a digital SWOT Analysis?

A digital S.W.O.T. is a strategic analysis of your business to help identify your brands online STRENGTHS, WEAKNESSES, OPPORTUNITIES and your THREATS. By going through this process you will have a better idea of of how strong your brand’s online presence is and where you have opportunities to improve. This process also helps you identify untapped resources, and opportunities to better optimize your content for increased search results. The threat part of the process helps with competitive analysis and preparing your brand for threats from competition and from the Internet such as Google algorithm updates which are occurring more regularly as the web continues to evolve.

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