December 2013 – BrandEd – A conversation about restaurant branding.

One of the phenomenons of social media is how it has encouraged all of us to share more. The sharing generation has created a movement built around people accustomed to sharing. Sharing everything from what we had for breakfast to major life events or simply offering up opinions or advice. This movement has created an open flow of information. People want to hear what other people have to say, and other people really like to share what they think. For brands this can be good or bad, do you know what people are sharing about your brand?

We share everything, everywhere or at least that’s what it feels like. It is no longer reserved for reviews sites or from “professional” critics. Now, everyone can be a critic of food, fashion and everything in between by commenting on social networks or blogs. What this means for brands is that today a single individual might have as much impact or influence as paid media once had.

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