Quick, point to the person that is responsible for checking up on your brand. If you are pointing at someone else, three fingers are pointed towards you. That must means it’s your job. I mean it is your restaurant, right?
Who’s in charge of your brand?
It’s amazing how often brands are neglected. And just because you think your restaurant is doing well, it doesn’t mean that your brand isn’t flawed.
Below are 20 questions to ask your restaurant brand (and, to monitor on an on-going basis):