February 2013 – BrandEd – A conversation about restaurant branding.

Restaurants love travelers, so lets talk about how to make it easier for travelers to discover your restaurant. The Internet, Smartphones and Social Media has changed our lives in some many ways, I like to think the changes have made our lives easier. We have access to information literally at our fingertips 24/7. While some will complain that we miss the world going on around us, I like to think it makes the world an easier place to discover.

Trips can now be planned over-night, plans for the day can be made last minute and yes reservations can be acquired as you walk down the street. Read More…

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While social is generally accepted, it is still grossly misunderstood. And, thus not fully vetted by all as a tried and true marketing tactic. Social goes way beyond just posting