First Build A Brand. Then Build Brand Advocates.

Monthly Archives: January 2012

These days there are more ways than ever before to advertise. As a restaurant how do you know what’s right for you? Because there is not one perfect option out there, an integrated approach is recommended. Lets take a look at 12 types of advertising options that exist today and offer a brief overview of each advertising medium.

We all have to live with budgets. This list assumes that you don’t have a limitless budget and if you do… go crazy. If you don’t have unlimited marketing dollars create a strategy first, this will help you to better utilize your media and production dollars because they will go fast if you aren’t paying attention. 

Throwing all of your media dollars into one medium is highly dangerous.

  1. It is recommended to start with a budget for the calendar year and try and stretch those dollars out as long as you can. 
  2. Include tracking results as best you can. The more you know about what works best the better you can adjust your media mix.
  3. This is one reason digital advertising is taking market share from the traditional advertising budgets. Investing in a website and digital content has both short and long-term value. 

Read More…

Looks much better than it sounds. Goulash with Dumplings

Why spend money on radio advertising if your audience can’t see your food? We have all said, “Oh, that sounds good” before, right? When was the last time that the sound of food drove you to an impulse food purchase. Good radio advertising usually consists of describing the ingredients, giving you enough detail to make you salivate and crave the menu item. Please note that I said good radio advertising. This requires the skill of a talented copywriter and an audio production team, at minimum. Not to mention a very talented voice over professional. A significant investment is necessary to produce a strong radio spot and then you have to buy the air time to run the spot.

Images win over text only since you don’t need an interpretor. Plus, the communication is quick and easy.

Here’s a thought, get on Pinterest. It’s free. Easy to use and creates a visual craving. After all, a picture is worth a 1,000 words.

Read More…

I am talking about being a team. This holds true in sports and in restaurant marketing. It’s important from the top to the bottom of any organization for everyone to be on the same page. Working and striving for the same goal.

Everybody needs to be – All In!

In this post we are going to cover the 4 previously mentioned ingredients required to build and maintain a strong brand through team work. Who doesn’t want to play and work for a winning team? Great teams are like a family, sure they bicker but at the end of the day everyone has each other’s back. Part of the reason families work is because roles are defined. And with any winning team it is clear who’s the coach and who’s the players.

Leadership comes from the top. And so should blame. Strong leaders take responsibility and poor leaders make excuses.

Read More…

So, what is a brand? Great question. I bet if you ask 10 marketers, you will get 10 different answers. Now I am not saying that is a bad thing. Think of it this way, if you asked 10 chefs how to make Lasagna, you will get 10 different recipes. And all 10 variations could taste great. Just ask Garfield, Lasagna tastes good. Read More…

Interactive Branding is a dish that all restaurants need to start serving up. Curious what Interactive Marketing is?

Marketing people like to name things and categorize them. Sure we are creative. And we sell.  On a good day we may even be known to inspire. Occasionally we make things up, too. Remember I did say we are creative. So often what happens is a strategy or a movement will be presented.

Because we can sell, the definition of a strategy or movement will adapt to the client you are working with. Nothing wrong with that, right? It is the art of communication. We all do it in life…it’s called assimilation. We want a client to not only understand the strategy but to feel comfortable with it. Maybe even feel like this was an original idea chiseled out of stone just for them and their brand.  These will often be referred to by Creative Directors as THE BIG IDEA. Internally it will be called a plan. Read More…

I have always been intrigued by Brands. Even from a very early age I would try and figure out who brands were trying to talk to. I enjoyed walking through Times Square and seeing the biggest brands in the world attempting to pound their chest and one-up each other. Thinking to myself is bigger and louder always better? Read More…

Related Post