All restaurants want to drive more traffic to their restaurant. Picture sharing is where the social media action is this year. So sharing your food and encouraging your customers to share food should be part of your marketing plan to drive traffic. Create the craving with images.
Sure this is not a professionally taken photo that was art directed, stylized or retouched but it sure looks inviting. Doesn’t it?
Why do you think TV works better than radio for restaurants? Because we like to see the food we are going to eat. Until someone comes up with a way for you to smell food across media outlets, restaurants have to create food cravings visually. If you can’t afford TV or you want to mix up your media, consider using social media to share your images. Let’s be honest, your customers are doing it already.
While I certainly value the importance of professional looking food pictures for your website and for advertising purposes, today the timing is more important then the quality. For a restaurant the easiest content to share is pictures of food.
With the increase of mobile and geo-target influenced impulse purchases, social networks with effective mobile apps such as Foursquare, Instagram and Twitter you now have an easier way to fill the empty seats in your restaurant. Those additional tables can be the difference of having an ok week and having a great week. Low cost and high ceiling is a no brainer.