Amazon’s streaming platform Luna has fully launched in the US, with free Prime games

Amazon has launched its game streaming platform Luna for US-based customers.

Luna, which is Amazon’s alternative to Microsoft‘s xCloud and Google’s Stadia, has been available via invite-only early access since October 2020.

The cloud gaming service is powered by the Amazon Web Service infrastructure and allows users to stream games at up to 4K/60fps on multiple devices including Fire TV, PC, Mac, Android and iOS (through a browser).

Luna’s setup sees it offer a library of games behind a subscription service, plus the option of adding a number of additional paid channels themed around retro games, family games or publishers such as Ubisoft.

On Tuesday, Amazon announced several new channels coming to Luna, most notably a Prime Gaming Channel which will offer a selection of free games to Prime subscribers, rotating each month.

Starting this month, US Amazon Prime subscribers will be able to stream Devil May Cry 5, Observer: System Redux, PHOGS!, Flashback, and, from March 8 – 14, Immortals Fenyx Rising.

From April 1, starting a new subscription for Luna+ will cost $9.99 per month and the Family Channel will cost $5.99 per month. Existing early access customers, and customers who sign up for Luna+ or by March 31, can lock in founder’s pricing and keep Luna+ at $5.99 per month and Family Channel $2.99 per month.

Other new channels include The Retro Channel, which features classic games from publishers like Capcom and SNK for $4.99 per month, and the Jackbox Games Channel, which includes popular family games and the ability to play with non-members for $4.99 per month.

In addition, Amazon has added Twitch functionality to Luna, as well as the ability to use an iPhone or Android device as a controller when playing via Fire TV, with a new Luna Controller app.

“Luna harnesses the power of the cloud, enabling customers to instantly play high quality, immersive games on the devices they already own,” said Daniel Rausch, Amazon Entertainment Devices and Services VP.

“Today, we’re excited to make Luna available to all customers in the mainland United States, with a unique offer for Prime members to play free games, new Twitch broadcast features for creators, and a broad lineup of titles for any gamer to enjoy.”

Prime Gaming GM, Larry Plotnick said in a statement: “Our vision for Prime Gaming has always been to improve the playing experience through free in-game content for the games people love as well as a growing library of free games, and we are thrilled to launch the Prime Gaming Channel on Amazon Luna for Amazon Prime members.

“We’ve consistently heard Prime members are excited to try out cloud gaming on Luna and now they can instantly, anywhere, with a unique offer of a rotating library of free games from Prime Gaming.”