Ok so here is the lay of the land, I was born and raised in New York but for the last 12 years I have lived in the South. First, Atlanta, Georgia for 5 years and now currently living in Nashville, Tennessee. Yes, that’s right Music City USA. The first thing most people think about when they hear Nashville is Country Music. To which I respond with, well it’s not my first choice in music. But as a brand consultant there is a lot that I can learn from Country Music. Country Music is not afraid to reinvent themselves and evolve, something that all corporations can learn from. Simply put Country Music knows how to give back to it’s audience and that’s just smart business. Read More…
June 2012 – BrandEd – A conversation about restaurant branding.
There’s Always More To Learn About Social Media | Brand EducationThere’s Always More To Learn About Social Media | Brand Education
While social is generally accepted, it is still grossly misunderstood. And, thus not fully vetted by all as a tried and true marketing tactic. Social goes way beyond just posting
The Millennial Generation is Made Up of 86 Million AmericansThe Millennial Generation is Made Up of 86 Million Americans
When is the right time to consider targeting a new audience? Sometimes we get so focused on our target audience that we lose focus of our emerging audience. Do you
13 Things Restaurant Brands Need To Do in 2013 | Brand Education13 Things Restaurant Brands Need To Do in 2013 | Brand Education
Happy New Year! I wanted to take this opportunity to thank you for your support and readership, I hope that you have found my previous post helpful. Now that we