Ok so here is the lay of the land, I was born and raised in New York but for the last 12 years I have lived in the South. First, Atlanta, Georgia for 5 years and now currently living in Nashville, Tennessee. Yes, that’s right Music City USA. The first thing most people think about when they hear Nashville is Country Music. To which I respond with, well it’s not my first choice in music. But as a brand consultant there is a lot that I can learn from Country Music. Country Music is not afraid to reinvent themselves and evolve, something that all corporations can learn from. Simply put Country Music knows how to give back to it’s audience and that’s just smart business. Read More…
June 2012 – BrandEd – A conversation about restaurant branding.
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