June 2013 – BrandEd – A conversation about restaurant branding.

Smart brands are willing to evolve. Today, marketing requires ears perhaps more than anything else. Restaurant brands are learning to listen to their customers in order to better serve their needs. We all want happy, satisfied customers right?

What is the definition of insanity? That’s right trying the same actions and expecting different results. So then why do so many restaurants fight changing their marketing practices, menus, or pricing?

In order to evolve, something has to change. We are in the middle of a cultural shift where the power has shifted to the consumer. This is a very difficult concept for some brands to deal with. If you are in a customer service oriented business like the restaurant industry you don’t have a choice but to evolve. Read More…

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