March 2013 – BrandEd – A conversation about restaurant branding.

Time doesn’t stand still and neither should your brand. I was reminded of this recently when I revisited a former client’s restaurant. I have been fortunate to work with all kinds of clients, not just in the restaurant category. One client in particular had a wonderful quality, almost a sense of transformation associated with their product. The passion, the experience and the food made this multi-unit Steakhouse concept unique. You could sense it the moment you walked in the door.

As a marketer it is your job to help tell a brand’s story. The beautiful thing about branding is that it’s about building an emotional and a personal connection for customers with the brand. On the flip side it is because of this that brands need to grow and change with their audience. Never looking back but always looking forward. Read More…

Related Post