May 2013 – BrandEd – A conversation about restaurant branding.

Every restaurant could use a reminder of how NOT to react on Social Media, sometimes the greatest examples present themselves in full color. We’ve all heard about the ABC’s, basically they are the building blocks for future growth and education. Well, let me introduce you to the ABC’s of how not to react to customers at you restaurant either in person or more importantly on Social Media. Let me introduce to another ABC – Amy’s Baking Company, they will serve as the foundation of how not to act as a restauranteur, EVER.

If you haven’t already heard or seen the great restaurant train-wreck ever documented, prepare yourself for the ensuing entertainment. I first saw this on Buzzfeed’s post, This Is The Most Epic Brand Meltdown On Facebook Ever and they were not kidding. To start with, this restaurant was chosen to be on Gordon Ramsay’s Kitchen Nightmares and was then ceremoniously let go by Chef Ramsay, which should be a red flag right there. You can view below Season 6 Episode 16 part 1 and 2 below.  Read More…

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