Did you know that a loyal customer accounts for about 20% of your total customer count? You should be rewarding customer loyalty because that same 20% may account for as much as 80% of your total revenue. Are your loyal customers part of your current marketing focus?
Competition is tough, whether you are a restaurant, retailer or selling a consumer good or service. You have to work hard to get new customers, it takes both time and money. Today, we are going to focus on the low hanging fruit. Loyal customers are gold and should be treated as such. Far too often I see businesses, especially restaurants struggle to attract new customers all the while ignoring or under appreciating their loyal, supportive customers. You know, Brand Loyalists.