September 2013 – BrandEd – A conversation about restaurant branding.

Has a more educated and informed costumer translated into managed expectations? Or are customer expectations just being managed better by brands? We are in the information age, consumers know more about your restaurant brand, product or service before they even contemplate making a purchase decision.

The power of the internet offers both brands and the consumer advantages. By utilizing a Content Marketing strategy brands can share information about their product, service and their experience. When this is executed correctly, customers are more knowledgable and prepared thus limiting the number of poor customer experiences. Read More…

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