Social Media Marketing | BrandEd

Social Media Marketing

When is the right time to consider targeting a new audience? Sometimes we get so focused on our target audience that we lose focus of our emerging audience. Do you know what audience is next for your brand? The Baby Boomer generation has been the apple of brand’s eyes for decades, it’s now time to consider the next group to build a relationship with. It’s time to learn about the Millennials, who they are and what they are all about.

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One of the phenomenons of social media is how it has encouraged all of us to share more. The sharing generation has created a movement built around people accustomed to sharing. Sharing everything from what we had for breakfast to major life events or simply offering up opinions or advice. This movement has created an open flow of information. People want to hear what other people have to say, and other people really like to share what they think. For brands this can be good or bad, do you know what people are sharing about your brand?

We share everything, everywhere or at least that’s what it feels like. It is no longer reserved for reviews sites or from “professional” critics. Now, everyone can be a critic of food, fashion and everything in between by commenting on social networks or blogs. What this means for brands is that today a single individual might have as much impact or influence as paid media once had.

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Dining out should be an experience, today most of us have integrated technology into our daily lives. For restaurants technology is being used by consumers and by the restaurant’s staff throughout the entire dining experience. Now servers take orders on handheld electronic devices, restaurants are using digital POS systems, Tablets are on tables to order wine or to review a menu, even the back of the house uses technology to guarantee accurate orders. Technology is most definitely a part of the dining experience at restaurants. In a business that still requires human interaction, does technology improve the dining experience at a restaurant? Read More…

Food photography and images have always been vital when marketing a restaurant brand. A professional food Photographer has the ability to create “Craveable” pictures for restaurants. We all see food before we eat it, images can help peak customer’s interest, which in turn can drive customer traffic. With the continued emphasis by brands to utilize both social media and digital as part of a content marketing strategy, food images may just be more valuable than ever before.

Everyone feels like a photographer these days, it is understandable with the popularity of digital cameras and smartphones. The ability to capture moments in time and share them instantaneously with friends and followers is now ingrained in our culture. Instagram itself has changed the way brands and consumers interact, especially for restaurants. User-generated content can be great for engagement, but when it comes to marketing a restaurant brand it is hard to replace the skills of a professional food photographer.

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Curiosity has more than peaked, at this point social media is gaining mainstream traction. The benefits of social media for marketing and internal communication is a challenge and an opportunity for brands of all sizes. The value is most definitely there, while the concerns are both valid and understandable. Make the investment to explore the full spectrum of benefits that social can provide a brand before you let the potential pass you by.

One of the difficulties with social media is that it is still considered new, while most people today have heard about social and might even be able to name more than one network, yet it is still not fully accepted. Acceptance takes time, the beauty and the curse of social media lies in its unknown and sometime uncontrollable nature. Most companies would sign-up in a heartbeat for a positive video of their brand to go viral, of course no one really knows what it takes to go viral. Thus, the challenge with social is that control is no longer in the hands of the brand but rather in the hands of the customers and the consumers of media.

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Ever notice how once you discover something it starts showing up all around you? It seems like for some brands social media has all of a sudden blossomed into this new and incredible marketing medium. I suggest that all brands become active in social media, however I encourage my clients to take the time to understand that social media is not like other advertising mediums.

Comfortable is convenient, it is also safe. No matter the industry you are in technology sprouts new and better ways to produce results. In marketing or advertising new mediums don’t often sprout overnight. Therefore when something new like social media comes around it takes time to understand. Walk, and don’t run into social media for this reason.

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Running a business is hard; marketing a business isn’t much easier. Sometimes you have to make choices, and by letting loyalty be one of your faults it is one of those good mistakes you should make. If you are in the customer service business like a restaurant or retailer, could too much customer loyalty ever be a bad thing? Loyalty is built on trust. Once that trust is established a longterm relationship can be built similar to the bond between a dog and his owner. Read More…

No matter the brand or the product, all marketers are fighting for eyeballs. So I ask you, how mobile is your marketing? Restaurant brands just like everyone else needs to be visible, they need to be present whenever AND wherever their target audience and customers are. It is hard enough to communicate a message so you might as well hedge your bet by marketing where your audience is hanging out.

Are you aware that 271 million adults own a mobile device of some sort, of which 91% of adult Americans have their phone within arms reach? It is for this reason that restaurant brands should consider being active in mobile marketing.
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It is recommended to understand the WHY before proceeding with the HOW. It is no different when using Content Marketing as a strategy for your restaurant. Content Marketing is Brand Marketing. Content Marketing is the practice of creating and sharing relevant content to help support a brand’s message. Content Marketing is the here and now for restaurant brands.

Why Invest in Content Marketing?

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A marketing goal for all brands should be to control their own media. All brands now have the ability to own their media distribution through controlled media. With the continued emphasis on relationship marketing, two-way conversations and brand advocates, brands need to consider themselves as publishers of content. As a publisher you need to make sure you are in control of how you share your content.

This is Not An Attack On Paid Media

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