The Millennial Generation is Made Up of 86 Million Americans

Brand Education

This is a guest post by Linda Dessau of Content Mastery Guide.

Food is a big part of life and an easy topic to work into conversations, yet many restaurants aren’t using a blog to have ongoing conversations with their customers. Now you might be thinking:

 “But we post all the time on Facebook!”

Being social on sites like Facebook, Pinterest, Instagram or Twitter is important and valuable, but that’s the equivalent of handing out samples at a big food fair. Right after they consume your sample (your message on social media), readers are likely to encounter another interesting delicacy and may soon forget all about you.

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When is the right time to consider targeting a new audience? Sometimes we get so focused on our target audience that we lose focus of our emerging audience. Do you know what audience is next for your brand? The Baby Boomer generation has been the apple of brand’s eyes for decades, it’s now time to consider the next group to build a relationship with. It’s time to learn about the Millennials, who they are and what they are all about.

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Dining out should be an experience, today most of us have integrated technology into our daily lives. For restaurants technology is being used by consumers and by the restaurant’s staff throughout the entire dining experience. Now servers take orders on handheld electronic devices, restaurants are using digital POS systems, Tablets are on tables to order wine or to review a menu, even the back of the house uses technology to guarantee accurate orders. Technology is most definitely a part of the dining experience at restaurants. In a business that still requires human interaction, does technology improve the dining experience at a restaurant? Read More…

Food photography and images have always been vital when marketing a restaurant brand. A professional food Photographer has the ability to create “Craveable” pictures for restaurants. We all see food before we eat it, images can help peak customer’s interest, which in turn can drive customer traffic. With the continued emphasis by brands to utilize both social media and digital as part of a content marketing strategy, food images may just be more valuable than ever before.

Everyone feels like a photographer these days, it is understandable with the popularity of digital cameras and smartphones. The ability to capture moments in time and share them instantaneously with friends and followers is now ingrained in our culture. Instagram itself has changed the way brands and consumers interact, especially for restaurants. User-generated content can be great for engagement, but when it comes to marketing a restaurant brand it is hard to replace the skills of a professional food photographer.

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Ever notice how once you discover something it starts showing up all around you? It seems like for some brands social media has all of a sudden blossomed into this new and incredible marketing medium. I suggest that all brands become active in social media, however I encourage my clients to take the time to understand that social media is not like other advertising mediums.

Comfortable is convenient, it is also safe. No matter the industry you are in technology sprouts new and better ways to produce results. In marketing or advertising new mediums don’t often sprout overnight. Therefore when something new like social media comes around it takes time to understand. Walk, and don’t run into social media for this reason.

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Running a business is hard; marketing a business isn’t much easier. Sometimes you have to make choices, and by letting loyalty be one of your faults it is one of those good mistakes you should make. If you are in the customer service business like a restaurant or retailer, could too much customer loyalty ever be a bad thing? Loyalty is built on trust. Once that trust is established a longterm relationship can be built similar to the bond between a dog and his owner. Read More…

No matter the brand or the product, all marketers are fighting for eyeballs. So I ask you, how mobile is your marketing? Restaurant brands just like everyone else needs to be visible, they need to be present whenever AND wherever their target audience and customers are. It is hard enough to communicate a message so you might as well hedge your bet by marketing where your audience is hanging out.

Are you aware that 271 million adults own a mobile device of some sort, of which 91% of adult Americans have their phone within arms reach? It is for this reason that restaurant brands should consider being active in mobile marketing.
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Has a more educated and informed costumer translated into managed expectations? Or are customer expectations just being managed better by brands? We are in the information age, consumers know more about your restaurant brand, product or service before they even contemplate making a purchase decision.

The power of the internet offers both brands and the consumer advantages. By utilizing a Content Marketing strategy brands can share information about their product, service and their experience. When this is executed correctly, customers are more knowledgable and prepared thus limiting the number of poor customer experiences. Read More…

It is recommended to understand the WHY before proceeding with the HOW. It is no different when using Content Marketing as a strategy for your restaurant. Content Marketing is Brand Marketing. Content Marketing is the practice of creating and sharing relevant content to help support a brand’s message. Content Marketing is the here and now for restaurant brands.

Why Invest in Content Marketing?

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Ever ask yourself, what should I blog about? Here’s the simple answer, find a topic that you have passion for. Or blog with a purpose in mind. You might think, it can’t be that simple. It can be that simple, blogging isn’t easy however it can be made easier when you are writing with passion, or with a purpose in mind.

Recently I was asked along with a collection of SteamFeed authors (Phil Gerbyshak, Kimberly Reynolds, Sarah Arrow, Debbie Laskey, Gettysburg Gerry, and Jessica Ann) to share our thoughts and tips on how to get started blogging.

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