Today, when we travel we have an opportunity to instantly share our experiences as mobile ambassadors for brands. Heck, it doesn’t really require us to travel to share our experiences with friends or family. All we have to do is leave the house with a smartphone or tablet. As a society we have become accustomed to sharing our happenings, our experiences and this includes sharing our endorsements… on the move.
I am not going to get into the technical aspects of a smartphone, but mobile has changed the way we interact as individuals, consumers and hopefully as businesses. The Smartphone Generation works because it is built on simplicity, an easy way to communicate and to share information. Using a Smartphone while on the go is not as much a modern way to stay connected as much as it is now the norm. Exchanging ideas and thoughts while being mobile is a way to stay connected and be both timely and efficient. Why does it make sense? Because it is easy and fun to be connected with friends and family at all times, plus we are used to having information at our fingertips. How long would you last being detached from your mobile phone? Read More…
No matter the brand or the product, all marketers are fighting for eyeballs. So I ask you, how mobile is your marketing? Restaurant brands just like everyone else needs to be visible, they need to be present whenever AND wherever their target audience and customers are. It is hard enough to communicate a message so you might as well hedge your bet by marketing where your audience is hanging out.
Are you aware that 271 million adults own a mobile device of some sort, of which 91% of adult Americans have their phone within arms reach? It is for this reason that restaurant brands should consider being active in mobile marketing.
Every restaurant could use help to drive traffic, apps have become a very useful tool that you should be taking advantage of. We all know the restaurant industry is tough. No matter how good your food is, you need quality service to go along with it. You need an appealing atmosphere, and a good location. And above all else you need customers. I started this blog to help restaurant owners out, sometimes I like to talk strategy and best practices. In this post I am going to be straight forward and to the point.
Consumers are using mobile apps. If you are not using mobile apps… start now!
Restaurants love travelers, so lets talk about how to make it easier for travelers to discover your restaurant. The Internet, Smartphones and Social Media has changed our lives in some many ways, I like to think the changes have made our lives easier. We have access to information literally at our fingertips 24/7. While some will complain that we miss the world going on around us, I like to think it makes the world an easier place to discover.
Trips can now be planned over-night, plans for the day can be made last minute and yes reservations can be acquired as you walk down the street. Read More…
All restaurants want to drive more traffic to their restaurant. Picture sharing is where the social media action is this year. So sharing your food and encouraging your customers to share food should be part of your marketing plan to drive traffic. Create the craving with images.
Sure this is not a professionally taken photo that was art directed, stylized or retouched but it sure looks inviting. Doesn’t it?
Why do you think TV works better than radio for restaurants? Because we like to see the food we are going to eat. Until someone comes up with a way for you to smell food across media outlets, restaurants have to create food cravings visually. If you can’t afford TV or you want to mix up your media, consider using social media to share your images. Let’s be honest, your customers are doing it already.
While I certainly value the importance of professional looking food pictures for your website and for advertising purposes, today the timing is more important then the quality. For a restaurant the easiest content to share is pictures of food.
With the increase of mobile and geo-target influenced impulse purchases, social networks with effective mobile apps such as Foursquare, Instagram and Twitter you now have an easier way to fill the empty seats in your restaurant. Those additional tables can be the difference of having an ok week and having a great week. Low cost and high ceiling is a no brainer.
Happy New Year! I wanted to take this opportunity to thank you for your support and readership, I hope that you have found my previous post helpful. Now that we have entered 2013, I wanted to highlight some goals and initiatives for your marketing efforts. Before you get bogged down with the reality of running a restaurant or marketing a restaurant be sure to look back at the success from 2012. Well, what did you learn?
As you look ahead to 2013, consider the following 13 suggestions. Think about tracking your success and note what went wrong with your failures.
I love this Inforgraphic by Lab42, granted I am a sucker for Infographics. I love the simplistic layout for disseminating information and statistics in digestible bites. I wanted to share this particular Infographic with my readers because it reiterates multiple points that I am in favor of.
Below are 6 quick takeaways:
- Visuals are powerful. Do not underestimate the value of imagery, photos and icons.
- Smartphones and Social Media are a match made in heaven for Restaurants. Read More…
Nobody likes the feeling of being trapped. It is hard enough to run a restaurant and when you add in the burden of marketing that restaurant, things can become overwhelming. Time is one luxury that owners and operators lack. But what about money? Spending money on marketing should be looked at as an investment and like any investment a plan and strategy should come first. But don’t get trapped into thinking you need to stick with any one medium in particular, especially if you cannot prove that it is worth the investment.
Being a memorable brand is important. Positive memories can leave a lasting impression and favorable taste in our mouths. I recently went back to the city that was home for over 4 years. It had been a while since I was last in the city where I attended college. It’s been 15 years, besides a few visits here and there to watch a basketball game or attend a friend’s wedding. This time I went back with my wife for some rest and relaxation. No kids. No plans. Truly just an escape and a trip down memory lane.
You see, my wife and I met in this same city. We both had memories together, while each having our own personal favorites. Memories are funny. Sometimes our memories are better than the actual event. I think that is part of what makes us human, we tend to want to forget the bad and concentrate on the good. This reminds me of how we deal with brands. We like to highlight the pluses and glance over the negatives. Let’s be honest, just like our memories brands are not perfect. Of course this only holds true to brands that we like. Strike that, brands that we LOVE.
Like most people who attended the National Restaurant Association Show 2012 in Chicago at McCormick Place, I am still getting my hands around all the wonderful content that was shared. This year’s show included record attendance and showed strong signs for positive growth throughout the industry. If you have never attended the NRA Show you should think about it, if not next year sometime in the near future. It is a wonderful way to stay up on trends, learn about new products/services and of course network with fellow restaurant industry folks.
For those of you that did not attend, I will attempt to share my finding and offer up new resources that I stumbled upon during my time at the #NRASHOW 2012. I will share additional thoughts over the next few weeks broken down into multiple posts.