What Makes A Smartphone So Smart?

Smartphones

Today, when we travel we have an opportunity to instantly share our experiences as mobile ambassadors for brands. Heck, it doesn’t really require us to travel to share our experiences with friends or family. All we have to do is leave the house with a smartphone or tablet. As a society we have become accustomed to sharing our happenings, our experiences and this includes sharing our endorsements… on the move.

I am not going to get into the technical aspects of a smartphone, but mobile has changed the way we interact as individuals, consumers and hopefully as businesses. The Smartphone Generation works because it is built on simplicity, an easy way to communicate and to share information. Using a Smartphone while on the go is not as much a modern way to stay connected as much as it is now the norm. Exchanging ideas and thoughts while being mobile is a way to stay connected and be both timely and efficient. Why does it make sense? Because it is easy and fun to be connected with friends and family at all times, plus we are used to having information at our fingertips. How long would you last being detached from your mobile phone? Read More…

Dining out should be an experience, today most of us have integrated technology into our daily lives. For restaurants technology is being used by consumers and by the restaurant’s staff throughout the entire dining experience. Now servers take orders on handheld electronic devices, restaurants are using digital POS systems, Tablets are on tables to order wine or to review a menu, even the back of the house uses technology to guarantee accurate orders. Technology is most definitely a part of the dining experience at restaurants. In a business that still requires human interaction, does technology improve the dining experience at a restaurant? Read More…

No matter the brand or the product, all marketers are fighting for eyeballs. So I ask you, how mobile is your marketing? Restaurant brands just like everyone else needs to be visible, they need to be present whenever AND wherever their target audience and customers are. It is hard enough to communicate a message so you might as well hedge your bet by marketing where your audience is hanging out.

Are you aware that 271 million adults own a mobile device of some sort, of which 91% of adult Americans have their phone within arms reach? It is for this reason that restaurant brands should consider being active in mobile marketing.
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Restaurants love travelers, so lets talk about how to make it easier for travelers to discover your restaurant. The Internet, Smartphones and Social Media has changed our lives in some many ways, I like to think the changes have made our lives easier. We have access to information literally at our fingertips 24/7. While some will complain that we miss the world going on around us, I like to think it makes the world an easier place to discover.

Trips can now be planned over-night, plans for the day can be made last minute and yes reservations can be acquired as you walk down the street. Read More…

Happy New Year! I wanted to take this opportunity to thank you for your support and readership, I hope that you have found my previous post helpful. Now that we have entered 2013, I wanted to highlight some goals and initiatives for your marketing efforts. Before you get bogged down with the reality of running a restaurant or marketing a restaurant be sure to look back at the success from 2012. Well, what did you learn?

As you look ahead to 2013, consider the following 13 suggestions. Think about tracking your success and note what went wrong with your failures.

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I love this Inforgraphic by Lab42, granted I am a sucker for Infographics. I love the simplistic layout for disseminating information and statistics in digestible bites. I wanted to share this particular Infographic with my readers because it reiterates multiple points that I am in favor of.

Below are 6 quick takeaways:

  1. Visuals are powerful. Do not underestimate the value of imagery, photos and icons.  
  2. Smartphones and Social Media are a match made in heaven for Restaurants.  Read More…

Nobody likes the feeling of being trapped. It is hard enough to run a restaurant and when you add in the burden of marketing that restaurant, things can become overwhelming. Time is one luxury that owners and operators lack. But what about money? Spending money on marketing should be looked at as an investment and like any investment a plan and strategy should come first. But don’t get trapped into thinking you need to stick with any one medium in particular, especially if you cannot prove that it is worth the investment.

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Being a memorable brand is important. Positive memories can leave a lasting impression and favorable taste in our mouths. I recently went back to the city that was home for over 4 years. It had been a while since I was last in the city where I attended college. It’s been 15 years, besides a few visits here and there to watch a basketball game or attend a friend’s wedding. This time I went back with my wife for some rest and relaxation. No kids. No plans. Truly just an escape and a trip down memory lane.

You see, my wife and I met in this same city. We both had memories together, while each having our own personal favorites. Memories are funny. Sometimes our memories are better than the actual event. I think that is part of what makes us human, we tend to want to forget the bad and concentrate on the good. This reminds me of how we deal with brands. We like to highlight the pluses and glance over the negatives. Let’s be honest, just like our memories brands are not perfect.  Of course this only holds true to brands that we like. Strike that, brands that we LOVE.

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I recently suffered through a trying time, I am on the other end of it now but I was lost, confused and felt isolated from the outside world. I was running around town without a functioning smartphone and I did not like it one bit. My iPhone literally took a bath and I was without the use of my mobile for what felt like an eternity, in actuality it only lasted a little over a day.

Smartphones are mobile computers with almost the same functionality and the convenience of being in the palm of your hand.

At first, I was embarrased about my relience on my iPhone. Then I realized why should I be ashamed that I use technology to make my life easier by staying in-touch with the world and my social circles. I’ll admit to being guilty of feeling the urge to stay connected and secure in knowing all my contacts are in the palm of my hand.

Do you like the idea of staying better connected with your customer?

Have you ever noticed how when you go without something for a period of time it feels like everyone around you is experiencing a break through? Such as taking a break from carbs while the entire city is buzzing about the newest bakery or sandwich shop. While I was sans mobile, I had three close friends all get an iPhone. And, of course they were asking for suggestions on apps. I was happy for their excitement, they were now holding the power of unlimited connectivity in the palm of their hands. But what do you do with that power? Read More…

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We are Brand Strategist and Brand Mentors focused on 
building consumer relationships to foster brand engagement. 

We believe in building a brand for the long haul. 

We specialize in the Restaurant, Retail and