This is a guest post by Linda Dessau of Content Mastery Guide.
Food is a big part of life and an easy topic to work into conversations, yet many restaurants aren’t using a blog to have ongoing conversations with their customers. Now you might be thinking:
“But we post all the time on Facebook!”
Being social on sites like Facebook, Pinterest, Instagram or Twitter is important and valuable, but that’s the equivalent of handing out samples at a big food fair. Right after they consume your sample (your message on social media), readers are likely to encounter another interesting delicacy and may soon forget all about you.